Influencer marketing has changed significantly in the modern day, and companies intend to increase their spending in this area of advertising. The concept behind this initiative develops from the fact that around 94% of marketers from a variety of industries stated that influencer marketing works as a successful marketing tactic.
A number of brands highlighted the benefits of influencer marketing and how it enables them to connect with their intended market. Here are a few instances of influencer promotional efforts that gained a lot of social media attention. For young artists or companies, utilizing social media to promote their work, abilities, goods, or services can be an encouraging strategy.
Explore effective influencer marketing tactics.
Experts in social media, like Social Followers, do research to identify the best-performing social media marketing campaigns and explain why they were successful. Explore the effective influencer marketing strategies here and understand how those companies employed these promotional strategies to achieve outstanding outcomes:
1. Gymshark
- Campaign type: Contest/challenges
- Platforms utilized: TikTok and Instagram
- Campaign statistics: This campaign is mostly focused on video material. During this campaign, the hashtag #Gymshark66 received over 785K Instagram posts and 252.6 million TikTok views.
Gymshark is the most well-known and active brand when it comes to fitness products. For the past few years, the company has been utilizing influencer marketing. On TikTok and Instagram, the 66 Days: Change Your Life challenge campaign is still seen as a huge success.
The audience was given the task of challenging themselves for 66 days by leading an active lifestyle and adopting healthy habits. This challenge was more than just a fad. Gymshark collaborated with sports stars and influencers for this campaign, and it was well-represented on Instagram and TikTok.
2. Deeper Sonars
- Type of campaign: Paid collaborations and promotion program.
- Used platforms includes : Facebook, Instagram, YouTube, TikTok, and specialized websites.
- Campaign statistics: Through this effort, Deeper Sonars was able to appoint over 7,000 ambassadors in over 30 countries.
Portable sonars are best offered by Deeper Sonars. They allocated 75% of their complete marketing budget on a brand ambassador program that they launched. There are three levels to the Deeper Sonars Ambassador program, including
Deeper Heroes: Deeper Sonars are used by individuals known as Deeper Heroes.
Deeper Squad: A community that is welcoming and demonstrates a strong passion for fishing or Deeper is known as Deeper Squad.
Paid Partnerships: Influencers with the company has negotiated or secured a long-term arrangement with will be included in the paid collaboration program.
3. Last Crumb
- Campaign type : products are the type of campaigns.
- Platforms utilized : TikTok
- Campaign statistics : Millions of views have been received for multiple films on the topic of Last Crumb Reviews, which were pushed by this campaign.
Based in Los Angeles, Last Crumb is a premium cookie brand. Every TikTok food influencer started to receive reviews for this brand as the company experimented with influencer marketing or an influencer product seeding framework.
4. Animalhouse Fitness
- Type of campaign : Giving to Influencers.
- Platforms utilized: Instagram and TikTok.
- Campaign statistics : Millions of views have been received for multiple films on the topic of Last Crumb Reviews, which were pushed by this campaign.
Based in Los Angeles, Last Crumb is a premium cookie brand. Every TikTok food influencer started to receive reviews for this brand as the company experimented with influencer marketing or an influencer product seeding framework.
AnimalHouse Fitness was able to bring in $7 million in revenue thanks to this campaign, Ranking it in the top 1% of Shopify’s fastest-growing firms.
Over 100 fitness influencers received the MonkeyFeat as a gift from AnimalHouse Fitness. The brand benefited significantly from this campaign’s rise in brand awareness. Millions of potential customers worldwide was able to experience the product thanks to the several influencers that featured it in their work. This marketing strategy improves a brand’s profitability in addition to helping them gain more TikTok followers.
5. Care/of
- Type of campaign : Affiliate marketing.
- Platforms Used : YouTube, TikTok, Instagram.
- Campaign statistics : Influencers on TikTok, YouTube, and Instagram post thousands of videos with the hashtag #careofpartner. Millions of views are produced by several of these creators or influencers.
Care/of is a specialty vitamin supplier that offers consumers vitamins accordingly to their particular requirements. Numerous well-known influencers, such as YouTubers who specialize in culture, influencers, and lifestyle makers, work with the brand. The brand engages with influencers on numerous media, including YouTube, TikTok, and Instagram.
6. Bobbie
- Type of campaign : Celebrity collaboration.
- Platforms Used : Outdoor ads (billboards) and Instagram.
- Campaign statistics : Ashley Graham’s Instagram account was used for the campaign, and the uploaded pictures generated 5.8 million views.
Bobbie is an American baby formula firm that makes organic formula. The company collaborated with popular model Ashley Graham on the Your Most Effective is Best campaign. This campaign’s fundamental objective is to spark discussion on the feeding practices that parents pick for their infants.
7. HelloFresh
- Type of campaign : Celebrity collaboration and sponsored posts
- Platforms utilized : Instagram
- Campaign statistics : On Instagram, this campaign generated 461 influencer posts which generated 5.5 million impressions. Alternatively, more than 260,000 posts have been generated using the recognized #HelloFreshPics hashtag.The organization encouraged 15 micro-influencers to participate part in a 21-day challenge as part of their partnership. Preparing wholesome meals from scratch was the problem. Additionally, they were encouraged to explore different HelloFresh dishes.
8. Calvin Klein
- Type of campaign : User-generated material and celebrity connections
- Platforms utilized : Instagram and branding
- Campaign statistics : Calvin Klein was able to increase his following on Facebook by 2.2 million, Instagram by 1.8 million, and Twitter by 1 million thanks to the campaign.
Influencer marketing has been associated with multiple different innovators, like Calvin Klein. The #Mycalvins campaign, which is associated with the pop experience of Justin Bieber, acquired millions of followers across the brand’s several social media networks in 2014 and was recognized as the top campaign.
9. Honey
- Type of campaign : Sponsored articles and ambassadors for brands
- Platforms Used : YouTube
- Campaign statistics : Honey executed the following commercial working together with prominent users on YouTube. The brand generated millions of views and subscriptions thanks to the campaign.
In 2020, the discounted browser plugin Honey sponsored 63 videos and worked with 56 influencers. Influencers used links displaying the title “Join Honey” to promote the brand in their videos. Amongst the prominent figures influencing this initiative are
PewDiePie, MrBeast (100M subscribers), and The Ace Family (18.8M subscribers).
10. Brawl Stars
- Type of campaign : Influencer relationship building
- Platforms Used : YouTube
- Campaign statistics : In under eight hours, the campaign permitted the fighters to complete 5 million pre-registrations.
10 YouTube smartphone users and influencers performed together with this mobile game development firm. This campaign’s fundamental objective is to increase pre-registration before the game’s release.
Conclusion
The best strategy for marketing your business is considered to be influencer marketing. It generates a lot of outstanding outcomes. The examples provided can assist companies and creators in understanding how influencer marketing can support their objectives.